At every one of my workshops and seminars I ask this one question:

“When you have the opportunity to meet with a qualified decision-maker, how often do you win the business?”

Sometimes I poll the audience and sometimes I ask participants to write their answer down and hand it in so I can tabulate the responses. So, what would your answer be? 20%? 50%?

After posing this question to literally thousands of people, I have yet to have one single individual give me a percentage below 60%. The most common answer is 80%. That means, 8 out of 10 times when you meet with a qualified decision-maker you are eventually going to win the businesses.

For effect, I stand in front of the audience—silent for a few moments. Then I say, “Wow! That’s exciting news.”

More dramatic pause.

Then I ask this question: “So why aren’t you getting more of those kind of meetings?”

Silence.

“The problem, in your opinion, isn’t what to do in the meeting. It’s what you and your entire team must do to get the meetings with qualified decision-makers. Right?”

“And, given that you are here today in this workshop on Sales and Marketing (or reading this web page right now), may I assume you are not getting enough of those kind of meetings? Correct?”

Helping you get more meetings with qualified decion-makers is what we do

You know, even after I’ve put my entire Marketing Playbook, advice, real-world examples and resources online, I recognize it may not be enough for everyone.

Reading is one thing. Execution is another.

Think about it. It’s just like learning to ride a bicycle. No matter how many times your dad explained everything, showed you the how the brakes worked, assured you that falling from 24-inches off the ground wouldn’t really hurt you, you still needed him to run along side you until you got your sense of balance. He wasn’t riding the bike for you—you still had to do the pedaling. But having him by your side gave you the confidence you needed. You may have been a little wobbly at first, but eventually you mastered it. The wind was at your back and before you knew it, you were waving at everyone in the neighborhood (and your dad was probably gasping for air—I should know—I got each of my 5 kids past their training wheels and onto two wheels).

You know the power of an unbiased third-party expert
and want to harness that power for your Team

Here’s the rub: While natural-born sales people are superb at establishing rapport, building relationships, posing terrific questions and having a sense of timing to know when to ask for the order, my experience is that most of them are lousy marketers. Top sales people know what to do in the meeting, but have very little patience for the process before the meeting.

Top-Line Revenue Growth—Expertise Defined

If you make a living selling products and services to other businesses, your Marketing should simply be this:

Marketing is everything we do to put our Sales Reps in front of qualified decision-makers

Unfortunately, there’s a real lack of true Business-to-Business (B2B) Marketing consultants today who are willing and capable of helping you do this. I should know. I spent the majority of my career seeking out B2B marketing consultants and B2B ad agencies to help me and my sales team drive top-line revenues. I found that most consultants, in reality, were consumer/retail marketing “suits” masquerading as B2B Marketers. Worse, the majority had ZERO first-hand sales experience. And for those with sales experience, their selling was for a name-brand corporation with a gigantic marketing budget.

Does this resonate with you?

Are you tired of getting marketing advice from consultants who don’t have any idea what you’re building or where you want to take your business? You know, the kind of people whose eyes glaze over the first time you start explaining how your breakthrough technology has the ability to change the world (or at least a small part of the world)?

Marketing Masochist? Then again, maybe you’re a marketing masochist who enjoys working with “gurus” who don’t know any more about marketing and sales than you do. Maybe you prefer to buy a reconstituted re-hash of stuff the consultant has done for another client?

However, If you’d like to work with people who have spent their careers on the front-lines selling and marketing for small, tech-savvy businesses like yours, listen up.

I’m confident I can help you in the same way I’ve helped hundreds of others quickly spot the gaps in the Sales Process and apply my Marketing Strategies to give Real Customer Traction to your Sales Team. The kind of Marketing Strategies that are measured in the number of meetings with qualified decision-makers. It is that simple.

There’s no need to fire your agency or put your Marketing Director on notice—I’ll work with your existing Marketing Team. And if you don’t currently have a Marketing Team, I’ll be glad to help you find the right resources. It’s part of our service!

An easy way to bring immediate relief

Let’s role up our sleeves for one hour on the phone
and dig into the problems holding your Sales Team back
from achieving the kind of results you know you deserve.

It will be an all-out effort on my part to diagnose the problems and recommend ways to fix the situation. I’ll give you the fresh ideas and resources you don’t have today. Here’s what we accomplish together in this fast-paced, zero-nonsense session:

• Un-jam stuck deals: Keeping deals flowing all the way through to decision has a direct impact on the bottom-line. I’ll help you uncover where opportunities are really getting stuck in the sales pipeline and recommend practical marketing strategies you can immediately put into action to move them forward.
• Getting prospects to take action: 9 out of 10 companies make a habit of confusing prospects. Their web site is unclear. Visitors can’t figure out what to do. Google can’t find them. I’ll walk through your home page and give you a checklist of things to fix.
• Stop wasting time: Is your sales team wasting time? I’ll show you how to balance their time for maximum output by using my units-of-action sales management tool.

1-Hour Revenue Diagnostic Consultation.

I will personally conduct your 60-minute Revenue Diagnostic Consultation. Over the course of my career, I have worked with more than 250 business-to-business (B2B) companies and launched 44 start-ups and company re-launches, including small businesses like Unitrends, Scala, AccelChip and Informance International as well as enterprise firms like Tellabs, US Robotics and Hostopia. Please be assured that this consultation will not be a thinly disguised sales pitch—it’s not. It will be the best intelligence I can supply in a 60-minute time-span.

Compared to the cost of continuing down the same path (with all the same hurdles), my fees are minimal. No bait-and-switch. No obligation to continue to use my services in the future. Just my professional expertise applied to your Sales and Marketing issues that are keeping you from moving your Top Line higher.

Prior to the call you’ll complete a 14-Question Assessment. The Assessment gives you the opportunity to tell me what’s going on inside your business. The things that are holding you back. You’ll score your performance and rank the importance of your current marketing and sales strategies. All in all, it’s a look inside your business—and quite possibly—an evaluation that’s long overdue.

Your responses will help me analyze your situation and pinpoint where you can get the best and quickest results from your marketing investment before your 1-hour telephone consultation. My prep work, analysis, research, etc. is included in the fee.

What you can expect

Here’s what I promise to do in order to achieve measurable results in as little as 1-hour:

1. I will be prepared for your call.
2. I promise that your session will be an all out effort to solve your Marketing and Sales problems.
3. To make our time most productive, you may also send me (via FedEx) marketing materials and documents that you feel will be helpful in advancing the discussion.
4. So that I am able to provide the most appropriate advice, it’s important that I stay within my own areas of core competency. Therefore, if after reviewing the results from your Assessment I conclude that your business is outside my expertise, I will decline the opportunity to work with you, fully-refund your payment and recommend other resources to you at no charge.
5. There is no expectation on either of our parts of a future business relationship. There is absolutely no obligation for further work.
6. Your satisfaction: If at any point in the first 15 minutes you do not feel you are getting your money’s worth, you can say “stop,” I’ll end the session, and immediately refund your fee.

Take the Next Step Now!

The cost for your 1-hour Diagnostic Consultation is $595. This fixed-fee includes:

• The cost of the 14-Question diagnostic.
• My analysis of your 14-Question Assessment.
• All my prep work and and my pre-call analysis.
• One full hour of my undivided attention.
• My insight, expertise, problem-solving skills and recommendations applied to your specific situation—so your Sales Team can build traction and get more meetings with qualified decision-makers.
• An audio transcript of our call (mp3 or wav format) e-mailed to you after our call.
• My one-page prescription summarizing our call and my recommendations.

Click the Pay Now button to get your 1-hour Revenue Diagnostic Consultation process started TODAY!

*Please note: Within 24-hours after we receive your payment, you will get a confirming e-mail with a link to your confidential 14-Question Diagnostic Assessment, which you’ll complete before your session.

I’m looking forward to helping you achieve your top-line revenue goal.

Thanks and Good Selling!

John M. Fox
Venture Marketing, President
www.VentureMarketing.com