Marketing-Playbook:
B2B Marketing Terminology & Glossary-Index
- 4-color
- See also: Full color
- A-roll
- The primary material (cf. B-roll) in film editing. See also: B-Roll
- Account Manager
- an advertising sales representative responsible for a major customer account or group of major accounts; also referred to as an account executive.
- Accredited Investor
- Accredited investor is a wealthy investor who meets certain SEC requirements for net worth and income as they relate to some restricted offerings. Accredited investors include institutional More…
- Acrobat
- Adobe's program for universal printing of any document, no matter what program created it. Acrobat is part of a set of applications developed by Adobe to create and view PDF files. More…
