Marketing-Playbook:
B2B Marketing Terminology & Glossary-Index
- 4-color
- See also: Full color
- A-roll
- The primary material (cf. B-roll) in film editing. See also: B-Roll
- Account Manager
- an advertising sales representative responsible for a major customer account or group of major accounts; also referred to as an account executive.
- Accredited Investor
- Accredited investor is a wealthy investor who meets certain SEC requirements for net worth and income as they relate to some restricted offerings. Accredited investors include institutional More…
- Acrobat
- Adobe's program for universal printing of any document, no matter what program created it. Acrobat is part of a set of applications developed by Adobe to create and view PDF files. More…
- Ad Network
- Advertising space in a group of web sites for the purpose of maximizing revenue and minimizing administrative costs.
- Ad Rotation
- Different ads and different ad sources are often rotated in the same space on a web page. Ad rotation is static (one ad per page view). This is usually done automatically by software on our More…
- Adobe Illustrator
- See also: Illustrator
- Adobe InDesign
- An excellent print page layout application from Adobe. It’s dual-platform, too, for those of you out there who insist on being counter-culture Windows users. Marketing Strategies: More…
- Advertising Specialties
- Marketing Strategies: Dimensional Direct Mail, Promotional Logo Merchandise Premiums See also: Tchotchke
- AdWords
- The paid search results that are displayed on the right side of a Google search results page. And in case you were wondering, the revenue from these ads represent the bulk of Google’s More…
- AdWords Editor
- AdWords Editor is a free, downloadable Google application for managing AdWords campaigns. It’s used to download account settings, update AdWords campaigns with [real] editing tools and More…
- ai
- Marketing Strategy: Logo Design For B2B Products & Services See also: Illustrator
- Angel Investor
- Acquisition is the process through which one company takes over the controlling interest of another company. Acquisition includes obtaining supplies or services by contract or purchase More…
- Animated GIF
- See also: gif
- Art Director
- The person responsible for overseeing graphic designers, photographers, and illustrators in the creation of an advertisement or other marketing materials. Marketing Strategy: B2B More…
- ASP
- (Average Selling Price)
- AVI
- (Audio Video Interleave) Video file format that embeds sound and motion picture. Developed by Microsoft in the early 1990's Marketing Strategy: Video-E-Mail See also: MPEG, MPG More…
- B-roll
- Supplemental video (cf. A-roll). In VNR, B-roll material, it's the backup material. Marketing Strategy: Video News Release VNR See also: A-Roll
- B2B
- [Sometimes written as B-to-B] Selling your products and services to other businesses. Non-consumer, non-retail. Note: Some businesses sell into both categories (Business-to-Business and More…
- B2C
- [Sometimes written as B-to-C] Business-to-Consumer selling. See also: B2B
- Banner ad
- A banner is a graphic image (static, animated, or rich media) that is placed on web sites as an advertisement. Banners are commonly used for brand awareness and generating sales. A More…
- BANT
- (Budget, Authority, Need, Timeline) See also: Prospect
- Barney Speak
- Remember Barney, the adorable, friendly dinosaur who taught you (or in my case, my children) a sweet tune, “I love you. You love me. We’re one big, happy family…” Well, More…
- Bid
- See also: RFP
- Bitmap
- A graphic file representing, bit for bit, an image displayed on a monitor or in print. In general, these kind of files cannot be scaled larger without loss of resolution. See also Vector More…
- Black & White
- Materials that are created using only solid black and white. There is no grayscale or shades of gray. Typically your logo must be in black & white format for embroidery. Marketing More…
- Blacklist
- It is common for an ISP to a use a blacklist to determine which e-mails should be blocked. Blacklists contain lists of domains or IP addresses of known and suspected spammers. More…
- Bleed
- Also known as full-bleed. Full bleed is printing from edge to edge without a page border. It may cost extra depending on your printer or publication. BusinessWeek, for one, doesn't More…
- Blog
- Web-log, a personal web site consisting of regular journal-like entries posted for public viewing. Blogs usually contain links to other web sites along with the thoughts, comments, and More…
- bmp
- A Windows—only graphic file format that is not compatible with internet applications.
- Boilerplate
- A short description of your company for editorial use. Marketing Strategies: How to Write a PR News Release, Key Messaging Workplan, PR Corporate Backgrounder, Feature News Stories More…
- Business Developers
- "Selling into new markets and initiating new business partnerships outside the normal, established markets and industries currently pursued by Reps and targeted by Marketing. Think of More…
- Business Development
- Selling into new markets and initiating new business partnerships outside the normal, established markets and industries currently pursued by Reps and targeted by Marketing. Think of it More…
- Button
- An online advertisement in the form of a small graphic image that typically resides in the margin of a web page. Buttons are typically 88x31 pixels. These are often very cost effective and More…
- Buyout
- Buyout is defined as the purchase of a company or a controlling interest of a corporation's shares or product line or some business. A leveraged buyout is accomplished with borrowed More…
- CASS Certified
- (Coding Accuracy Support System) Having your mailings CASS Certified proves the accuracy of its addressing and is the first step on the way to receiving postage discounts. Marketing More…
- CD browser
- The program that runs when you pop in a CD on your computer. Visually, the browser operates similar to Internet Explorer, but customized to the content on the CD. Marketing Strategy: More…
- Chachka
- See also: Tchotchke
- Channel
- Anyone or firm who sells your products and services on your behalf. Includes: Direct, Reseller, Distributor, Dealer, Partner, Manufacturer's Representative, OEM/Private Label and More…
- Channels of Distribution
- The ways in which products are sold to the ultimate user/buyer. Includes retail, direct, Value-Added Reseller, etc. Marketing Strategy: B2B Incentive and Motivation Programs
- Chicago Bears (1985 cf. 2004)
- In case you’ve lived under a rock, the greatest football team of all-time was the ’85 Chicago Bears. The unfair advantage? All-stars like Payton, McMahon, The Fridge, Ditka, Fencik, More…
- Church and State
- Publishers, especially magazines, make reference to the apocryphal U.S. Constitution clause regarding "separation of Church and State" (which, in reality, says absolutely nothing More…
- CMYK
- (Cyan-Magenta-Yellow-Black) Cyan-Magenta-Yellow-Black. In print design, colors are defined as a percentage of each of these 4 ink colors. For example, the CMYK abbreviation for the color More…
- Collateral
- Printed sales support materials such as advertisements, direct mail, brochures, posters, etc.
- Comp
- Short for comprehensive, a comp is a sample or rough draft showing layout and placement in a print or web design project. Also called a "rough." Don't be surprised to hear More…
- Contact
- Any non-buying person at a Prospect or Customer. Many companies purposefully DO NOT enter Contacts into their CRM system until and unless these Contacts are directly connected to a sale. More…
- Cookie
- Information stored on a user's computer after he or she visits a Web site. The cookie tracks data about that user but can be disabled in the browser.
- Copyright
- The legal protection for all original works of writing, such as this book. When an author, like me, wants to claim his copyright, he uses the © symbol. This does not mean the work has More…
- Copywriter
- A skilled writer who excels at creating interesting and grammatically-correct reading material from interviews, poorly written text, and oftentimes boring and technical mumbo jumbo. The More…
- Corporate Identity
- A set of basic marketing elements every business must have. In most cases, a firm’s corporate identity includes logo, company name, business cards, letterhead, second-page letterhead, More…
- Corporate Venture Capital
- Corporate venture capital is a subsidiary of a large corporation which makes venture capital investments. =http://www.venturechoice.com/glossary/
- CPC
- (Cost Per Click) A measure of response to an online ad campaign (e.g., Google Adwords) expressed as the average cost you’re paying each time someone clicks on your ad. Marketing More…
- CPM
- (Cost Per Thousand (The “M” is from the Latin root, mille, which means 1,000. That’s why “M” is the Roman numeral for 1,000)) Cost per Thousand, a metric for the More…
- Cross-Sell
- The process of selling similar priced products, accessories and services to customers. See also: Up-Sell
- CSS
- Cascading Stylesheets. In the world of HTML and web design, stylesheets drive the visual layout and ensure uniformity across all web pages. Use of stylesheets has greatly simplified web More…
- CTR
- (Click Through Rate) The rate of web ads clicked on to total ads displayed. A typical CTR is 0.5 percent (1 in 200). The click-thru ratio of an advertising creative is one measure of its More…
- Cubs Tickets
- A good way to have a meeting with me in the summer. You supply the tickets and I’m there. There is no place on the face of this earth like Wrigley Field in the summer. Marketing More…
- Customer
- A company from which you are currently earning revenue.
- Demographics
- Descriptive data describing the makeup of a given customer or prospect base, and includes information such as age range, gender, education levels, and title, and buying habits. Marketing More…
- Die Cut
- The process of using a sharp, metal die to cut irregular shapes out of paper or vinyl. Those small slits in your brochure that hold your business card are die cuts. Marketing Strategy: More…
- Die Cutting
- The process of using a sharp, metal die to cut irregular shapes out of paper or vinyl. Those small slits in your brochure that hold your business card are die cuts. Marketing Strategy: More…
- Direct Marketing
- The sale of a product or service by the advertiser directly to the buyer without the use of a retail outlet. It is an action taken by the advertiser. See also: Direct Response =Or More…
- Direct Response
- The direct ordering of a product or service by mail, telephone, web site or texting without the use of a retail outlet. It is an action taken by the buyer. See also: Direct Marketing More…
- DPI
- Stands for dots per inch. DPI specifies the resolution of an output device, such as a printer or printing press machine. Print resolution usually runs from 300-1200 dots per inch. A typical More…
- Due diligence
- Due diligence is the process of investigation and evaluation, performed by investors, into the details of a potential investment, such as an examination of operations and management and the More…
- Duotone
- The application of two colors to provide richer tones than a monotone (single-color image, usually grayscale) can provide. A good duotone image can simulate a wider range of the color More…
- eps
- See also: Illustrator EPS files
- Equity Financing
- Equity financing is a term used for company's issuance of shares of common or preferred stock to raise money. Equity financing is commonly done when its per share prices are high-the More…
- Exit Strategy
- Exit Strategy is the way in which a venture capitalist or business owner intends to use to get out of an investment that he/she has made. Exit Strategy is also called liquidity event. More…
- Flash
- Vector graphic animation software from Adobe (formerly, Macromedia) that allows Flash graphics to look the same across all browsers, as long as the plug-in is installed. One of the More…
- Folding dummy
- A handmade replica of a printed piece to show a printer (or client) what the final work should look like. Marketing Strategy: Printing
- Four color process
- A printing process that combines four colors (cyan, magenta, yellow and black) to create full color images. It is used to reproduce continuous tone color photographs or to match colors. The More…
- Four-color process
- Marketing Strategy: Logo Design For B2B Company See also: Full color
- Frequency
- A measurement of an ad’s exposure in terms of how many times a given ad is seen by a reader or viewer. Marketing Strategy: Media Plan Presentation
- FTP
- File Transfer Protocol that enables a user to move files from a distant computer to a local computer using a network like the Internet.
- Full color
- A printing process that combines four colors (cyan, magenta, yellow and black) to create full color images. It is used to reproduce continuous tone color photographs or to match colors. The More…
- Geo-Targeting
- The ability to run your ads depending upon the viewer’s geographic location. This was first popularized in the 1970’s when a division of 3M worked with major print magazines to More…
- gif
- GIF images are the most widely used graphic format on the web. GIF images display up to 256 colors and may include a transparent color, allowing a graphic to more or less blend in with the More…
- Gradient
- A gradient is a gradual transition of colors.
- Grayscale
- An image made up of varying tones of black and white to trick your eye into seeing shades of gray. Grayscale is not synonymous with black & white. Marketing Strategy: Logo Design More…
- Hitbolding
- First coined by Enquiro Search Solutions, hitbolding is the automatic bolding of keywords in search results by search engines. For example, one of the search results when googling: B2B More…
- Identity
- See also: Corporate Identity
- Illustration
- Original illustration created specific and custom to your needs. All of the illustration in my book, for example, is orginal illustration by Aaron Ashley, a good friend of mine. As it turns More…
- Illustrator
- Files created and saved in a vector format for use with Adobe Illustrator software. The vector format is an encapsulated postscript file (EPS) and has the file extension: .ai or .eps. More…
- InDesign
- The new challenger to Quark XPress for page layout tools. Now available for both Macintosh and Windows. InDesign is made by Adobe. Marketing Strategies: Business Cards, Print Advertising More…
- Intellectual Property
- An idea, invention, formula, literary work, presentation, or other knowledge asset owned by an organization or individual. Intellectual property can be protected by patents, trademarks, More…
- IRR
- (Internal Rate of Return) Internal Rate of Return or IRR is often used in capital budgeting, it's the interest rate that makes net present value of all cash flow equal zero. More…
- jpeg
- Abbreviation for Joint Photographic Experts Group. File format for full-color and black-and-white graphic images. JPEG images allow for more colors than GIF images and are usually smaller More…
- jpg
- Abbreviation for Joint Photographic Experts Group. File format for full-color and black-and-white graphic images. JPEG images allow for more colors than GIF images and are usually smaller More…
- Kerning
- See also: letter spacing
- Layout
- The way in which graphics and typographic elements are placed on a page.
- LBO
- (Leveraged Buy-out) Leveraged Buy-out or LBO is an acquisition of a business using mostly debt and a small amount of equity. The debt is secured by the assets of the business. In LBO, the More…
- Leading
- See also: line spacing
- Letter Spacing
- The amount of space that separates letters in a word. Most desktop applications, such as Word or PowerPoint provide ways to scrunch words together for visual appeal or to fit a phrase into More…
- Limited Partnership
- Limited partnership is a business organization with one or more general partners, who manage the business and assume legal debts and obligations and one or more limited partners, who are More…
- Line Spacing
- The amount of space that separates lines of type. The measurement from the baseline of one line of type to the baseline of the type immediately below it.
- Liquidation
- Liquidation is the sale of the assets of a portfolio company to one or more acquirers when venture capital investors receive some of the proceeds of the sale. More…
- Liquidity Event
- Liquidity event is the way in which an investor plans to close out an investment. Liquidity event is also known as exit strategy. =http://www.venturechoice.com/glossary/
- Localization
- The tailoring of an offering to meet the specific needs of a geographic area, product, or target audience.
- Marcom
- Marketing-Communications. The staff who do the everyday Marketing tasks which may include proposals, maintaining your web site, putting out press releases, setting up tradeshows, designing More…
- Mark
- The general term for a trademark, service mark and design mark.
- Marketing
- Everything you do to get your Sales Reps in front of a Prospect or Customer (and keep them there). This encompasses strategy, tactics, and many other types of business activities (e.g., More…
- Match Color
- A color that is reproduced using a specially mixed ink instead of a four-color process color.
- Media
- Forms of communication, including printed and electronic. .mpg, mpeg—Video file format that embeds sound and motion picture. May require a special player to view. Marketing More…
- Media Kit
- This is the sales kit from a publication sent to potential advertisers. It describes the publication, its readers, the advertising rates. It always includes the editorial calendar for the More…
- MPEG
- (Moving Picture Experts Group) Video file format that embeds sound and motion picture. May require a special player like Quicktime to view. See also: AVI, MPG, Moving Picture Experts More…
- MPG
- (Moving Picture Experts Group) Video file format that embeds sound and motion picture. May require a special player like Quicktime to view. See also: AVI =Moving Picture Experts Group
- NAICS
- North American Industry Classification System. It replaced the SIC system for classifying industries with a new six-digit code. Several categories were either reclassified or created. You More…
- Natural Search Results
- The listing of search results matching the terms entered in a search engine’s entry box and appearing on the left side of the search results page. The ranking of the search listings More…
- Offset
- A printing process that transfers an image to the paper using ink (and not laser printing). The term is an abbreviated one for offset lithography.
- Organic Search Results
- See also: Natural Search Results
- Owner-employee
- Owner-employee is a sole proprietor or any individual who has ownership of at least one-fifth of the capital and/or profits associated with a given venture. More…
- P&DC
- Processing and Distribution Center, these are the major postal hubs in the U.S. Marketing Strategy: Postal Mailing Management
- Paid Search Results
- The listing of paid search results matching the terms entered in a search engine’s entry box and appearing on the right side of the search results page. The ranking of the paid More…
- Pantone®
- Colors created using the Pantone Matching System® (PMS). Pantone, Inc. is the world-renowned authority on color and provider of color systems and leading technology for the selection More…
- Participating
- The act of getting involved. Real company and organization leaders do this. They are men and women of action. Marketing Strategy: Teambuilding
- Pay-for-Play
- A popular way for contract PR professionals to be compensated for their efforts. In a Pay-for-Play arrangement, the PR person is paid only when an article appears featuring the company or More…
- PDF Files
- Marketing Strategy: Press Kit on CD for Editors and Analysts See also: Acrobat
- Perfect binding
- A method of binding where the pages of your catalog or book are glued to the square spine of the cover. Found in most books above 48 pages. Most paperback books use this style of More…
- Photoshop
- Adobe’s image manipulation program. Files are designated by a .psd file extension.
- Pipeline
- Usually referred to as the “Sales Pipeline Report,” the Pipeline presents sales opportunities in tabular form (think Excel spreadsheet), sorted by sales stage and the value of the More…
- Pipeline Forecast
- The process of documenting and forecasting the stage your prospective customer has reached in your sales cycle. Marketing Strategies: TREK Methodology, B2B Sales Rep Pipeline Software More…
- PMS
- Marketing Strategies: Logo Design Process for B2B Company, Style guide development, Printing See also: Pantone
- png
- Portable Network Graphics, a patent-free graphics compression format developed by Macromedia expected to replace .gif. .png offers advanced graphics features such as 48-bit color higher More…
- POD
- (Print-on-Demand) A type of printing where direct mail and other marketing collateral are printed on-demand, i.e., one at a time. Compared to traditional offset printing with high volume More…
- Portal
- A public or private web site that offers resources and services, such as forums, search engines, exclusive content, and links to other relevant information and documents. Marketing More…
- PPC
- (Pay-per-Click) A term to define web ads, made famous by Google, that appear on the right side of the search results page. See also: Paid Search Results, AdWords
- Premiums
- Marketing Strategies: Dimensional Direct Mail, Promotional Logo Merchandise See also: Tchotchke
- Prepress
- All the processes performed by the printer prior to going on press. This includes color separation, stripping and plate making. Marketing Strategy: Printing
- Presort
- By presorting your postal mailings you’re telling the USPS you’ve organized the mailing into the order it will be delivered by the carrier. Presorting earns postal discounts. Your More…
- Principal Photography
- Photography that has been contracted for your specific needs. Compare with Stock Photography. Marketing Strategy: Photography See also: Stock Photography
- Private Equity
- Private equities are equity securities of unlisted companies. Private equities are generally illiquid and thought of as a long-term investment. Private equity investments are not subject to More…
- Prospect
- A person with need, budget and buying authority working for a company that meets your qualifications for being a Customer and whose buying timeline falls within the time horizon of the More…
- Publisher
- A terrific graphic design program for kids. Not to be used in the office. Marketing Strategies: Learn B2B Marketing Business Cards, Full-Page Print Advertising, Printing
- Quark XPress
- The longstanding leader in page layout tools. Now available for both Macintosh and Windows. Marketing Strategies: Learn B2B Marketing Business Cards, Full-Page Print Advertising, More…
- R Symbol
- The ® symbol is to be used with a U.S.A. Registered Trademark. Marketing Strategy: Trademark Registration Process See also: Registered Trademark
- Raster Graphic
- A computer image made up of a collection of dots. Can become ragged or otherwise distorted when the image is enlarged or shrunk. See also: Vector Graphic
- Reach
- A measurement of an ad’s exposure, usually calculated by the total number of people who have the opportunity to see your ad. This does not have anything to do with how many people take More…
- Registered Trademark
- A trademark that has been granted Registration status by the Patent and Trademark Office. When registered, the symbol ® should be used, and is usually placed on the right shoulder More…
- Reproduction rights
- In the world of art, illustration, photography and music, the creator of the work determines the licensing terms of his work. Unless you specifically negotiate a complete and exclusive More…
- Reps
- The Sales people in any of your chosen Channels. Reps are burdened with a quota for their territory. Unlike Marketing people, because a Rep’s work can be easily tied directly to an More…
- Reverse
- An image that has light type or graphics against a dark field.
- RFP
- (Request for Proposal) Clients and Prospects often rely upon a formal bidding process to receive price and service quotes from vendors and potential vendors as a normal course of business. More…
- RGB
- Red-Green-Blue, in web design, all colors are defined in terms of a combination of these three colors. For example, the RGB abbreviation for the color blue is 0-0-255. In contrast, print More…
- ROI
- (Return on Investment) Your ROI is what you get back from an investment of money, time, talent and sweat equity. In business, it is your financial return from your investments (or expenses). More…
- ROS
- (Run of Site, Run of Station) A schedule for ads that run in open, available radio time or banner ad slots. This practice is quite common in TV and print publishing, too. ROS ads are More…
- RSS
- The technology that allows blogs to automatically distribute content to subscribers and other blogs. Marketing Strategy: B2B Marketing Executive Blogs
- Saddle-stitching
- A method of binding where the pages of your catalog are stapled down the spine. You’ll see this binding in pamphlets, booklets and magazines. Marketing Strategy: Product Catalogs More…
- Sales Collateral
- Printed sales support materials such as advertisements, direct mail, brochures, posters, etc.
- Sales Coverage Model
- First used in his book, “The Fundamentals of Business to Business Sales and Marketing,” John Coe discusses his 5-step process that integrates the tools and techniques of direct More…
- Sales Funnel
- An illustration of the Sales process showing a large number of (unqualified) Suspects entering the Funnel, being filtered out in subsequent levels or stages, and a smaller number of More…
- Sales People
- See also: Reps
- Sales Process
- Also referred to as the “Sales Process Diagram,” it is a flowchart depicting the steps your sales team follows to find, qualify, and win new business and increase business More…
- Sales Representatives
- See also: Reps
- Sales Reps
- See also: Reps
- SBIC
- (Small Business Investment Companies) Small Business Investment Companies or SBIC are lending and investment firms that are licensed and regulated by the Small Business Administration . The More…
- Second Stage Capital
- Second Stage Capital is the capital provided to expand marketing and meet growing working capital need of an enterprise that has commenced production but does not have positive cash flows More…
- Seed Capital
- Seed Capital is the money used to purchase equity-based interest in a new or existing company. This seed capital is usually quite small because the venture is still in the idea or More…
- SEM
- (Search Engine Marketing) The process of building and marketing a site with the goal of improving its position in search engine results. SEM includes both search engine optimization (SEO) More…
- SEO
- (Search Engine Optimization) Also known as Search Engine Marketing (SEM, for short), SEO are the activities you execute to make your web site rank high in the Search Engines (e.g., Google, More…
- Service Mark
- See also: SM Symbol
- SIC
- Standard Industrial Classification. Announced in 1972, SIC codes are four-digit numerical codes assigned by the U.S. government to business establishments to identify their primary More…
- SM Symbol
- The service mark symbol is used to indicate that a trade service is claimed as a service mark. The two letters should appear superscripted in upper case (SM). Marketing Strategy: More…
- SMB
- (Small and Medium (or Midsize) Business) Broadly, Small and Medium Businesses have annual revenues between $5M and $200M. Most demographers segment businesses by number of employees with More…
- SME
- (Small and Medium (or Midsize) Enterprise) See also: SMB
- Smokestacking
- Smokestacking was a popular sales term in the late 1960’s through the late 1970’s to describe the [rather unorthodoxed] practice of driving your territory, looking for More…
- Spam
- Spam is unsolicited e-mail also known as junk mail or UCE (Unsolicited Commercial e-mail.) By sending e-mail to only to those who have requested to receive it, you are following accepted More…
- Spider
- A search engine spider is a program that crawls the Web, visiting Web pages to collect information to add to or update a search engine’s index. The major search engines on the Web all More…
- Startup
- Startup is a new business venture in its earliest stage of development. =http://www.venturechoice.com/glossary/
- Stock Illustration
- Illustration and photography available to graphic designers and web designers that may be used instead of principal photography or original illustration for sake of saving time and money. More…
- Stock Photography
- Illustration and photography available to graphic designers and web designers that may be used instead of principal photography or original illustration for sake of saving time and money. More…
- STP
- Segmentation, Targeting, Positioning. Replaced the old-school notion of the 4 P’s (Place, Promotion, Product, Price) which was useful only for consumer marketing. STP is the new way of More…
- Stylesheet
- See also: CSS, Stylesheets
- Stylesheets
- In traditional print publishing and on the Web, style sheets specify how a document should appear, standardizing such elements as fonts, page layout and line spacing, repeated content, and More…
- Sumatra
- My favorite blend of Starbucks coffee. If you want to make my day, buy me a cup of Sumatra. Marketing Strategy: Company and Product Name
- Suspect
- A person you think may qualify as a potential Customer.
- Tchotchke
- Tchotchke, chachka, premiums or advertising specialties are promotional items, usually three dimensional, used by a company to promote a product, service, brand, idea, organization or other More…
- Term Sheet
- Term sheet is a non-binding agreement setting forth the basic terms and conditions under which an investment will be made. The term sheet is a template that is used to develop more detailed More…
- Thumbnail
- A small version of a graphic image, typically in .jpg or .gif format.
- tif
- Tagged Image File Format, a widely accepted bitmapped graphic file format. Marketing Strategies: Logo Design Process for B2B Company, Illustrations for B2B Marketing
- tiff
- Tagged Image File Format, a widely accepted bitmapped graphic file format. Marketing Strategies: Logo Design Process for B2B Company, Illustrations for B2B Marketing
- Title Tag
- An HTML meta tag with text describing a specific Web page. The title tag should contain strategic keywords for the page, since many search engines pay special attention to the title text More…
- TM symbol
- The trademark symbol is used to indicate that a name or design is claimed as a trademark, but has NOT been formally recognized as a registered trademark by the United States Patent and More…
- Trademark
- Marketing Strategy: Trademark Registration Process See also: Registered Trademark
- TREK
- The methodology embodied in the online and printed versions of the Marketing Playbook as well as all of the consulting work from Venture Marketing. A full description is here. Marketing More…
- Up-Sell
- The process of selling more expensively priced products and services to customers, which can create a sense of ill will if customer interprets it as a bait-and-switch. See also: More…
- Upload
- To send a file from one computer or server to another.
- US1
- When you select PRNewswire’s US1 distribution list, you’re distributing your news release directly into the newsrooms of more than 4,200 news organizations and 3,000 web sites More…
- USP
- (Unique Selling Proposition) Any benefit (or set of benefits) the distinguishes a company’s product and service offering from its competitors (or substitutes).
- Vector Graphic
- A graphic image drawn in shapes and lines, called paths. Think back to your geometry class and drawing a line from coordinates (0,0) to (4, 4).The most popular computer program for creating More…
- Venture Capital
- Venture Capital is the money and resources made available to startup firms and small businesses with exceptional growth potential. Most venture capital money comes from an organized group More…
- Web conference
- An online learning event or meeting of participants from disparate geographic locations with communication taking place via text, audio, video, or electronic whiteboard. They are often More…
- Webcast
- A digitized streaming broadcast of a video on the internet.
- White Paper
- A technical document published by the seller, which explains a certain technology in order to educate consumers. The terminology used may be somewhat technical, but the goal of a white More…
- Whitelist
- "A whitelist is the opposite of a blacklist. Instead of listing IP addresses to block, a whitelist includes IP addresses that have been approved to deliver e-mail despite blocking More…
- WYSIWYG
- What You See Is What You Get (pronounced “wizzy wig”), a WYSIWYG program allows designers to see text and graphics on screen exactly as they will appear when printed out or More…
- Zip file
- 1) A file that has been compressed, often with the .ZIP format originated by PKWARE. 2) A file on a Zip disk, not necessarily compressed. 3) A compressed file with the .EXE extension that More…
