Touchpoint Calendar Call Plan—
Customer, Prospect & Inactive Client Contact Goals
Mapping out how many customer “touches” you expect from your sales people in a given time period. Once you know this, you can derive which basic, fundamental marketing materials they’ll need. It sounds almost too simple to be useful, but don’t be fooled. This is one Marketing Strategy everyone needs to have in their Game Plan.
Strategy
Here’s a simple, yet highly effective, mechanism for touching base with customers, prospects, and inactive customers based on a formula. The formula determines how often you should be calling and meeting these people based on a criteria you determine, not on someone’s whim or emotion.
Welcome to the Marketing-Playbook
The Definitive Guide to B2B Marketing
Access to the in-depth details of this Marketing Strategy is members-only
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There is absolutely no reason to learn B2B marketing on your own or to suffer the career-risk from trying new vendors or untested marketing strategies.
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“Blitz! The secret of success in business is not the facts, it’s breaking through the defenses that keep us doing what we’ve always done before. In this breakthrough format, John Fox has figured out how to outsmart even the stickiest defense.”
—Seth Godin
Author, Purple Cow and All Marketers are Liars