Company Style Guide Communicates Standards—
B2B Sales Benefits From Marketing Consistency
Establishing the ground rules for everyone who “touches” your marketing materials, and for that matter, anyone who touches your brand or services your customers.
Strategy
By developing the rules-of-the-road for the use of your corporate identity, you’ll gain a multiplier effect by way of brand consistency. You tell people how you want your logo and other identity materials—even voicemail greetings—reproduced, what are acceptable uses and what are not acceptable. This may sound a little strict to some of you, but trust me, it is necessary. If you fail to police your identity and have rules for everyone to follow, you will regret it later when you’re seeing five different looking business cards at a customer presentation and all five are from your company.
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—Rieva Lesonsky
Editorial Director, Entrepreneur Magazine