B2B Marketing Focus Groups Litmus-Test—
Answering:
“Will Anyone Buy This?”
Plain and simple, in the B2B space, Focus Groups are excellent for figuring out if you really have something people with buy. Often given a bad rap, Focus Groups provide a quick mechanism for saving oodles of sales time pitching products no one really wants to buy.
Strategy
Often given a bad rap, focus groups are one of the best techniques to test for market buzz before you commit and go off in the wrong direction. They are highly experiential—You literally see facial expressions! It’s qualitative research at its best.
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The Definitive Guide to B2B Marketing
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“Fox has put his finger on one of the key problems of business today-getting sales and marketing to work together. The Marketing Playbook is a highly creative solution to an age-old problem.”
—Al Ries
Co-author, The Origin of Brands