Strategy:

Web Site & AdWords Analytics

Web Site & AdWords Analytics—
Tracking Web Visitor Traffic & Conversion

ClickTracks Analytics Engine diagram
Best Used For…

Tracking your web site’s performance, especially as it relates to where visitors came from and how many of them convert to buyers. There are hundreds of tools out there, but this one is completely visual and sets up in a snap.

Strategy

Let your interactive B2B marketing feed on itself and get even greater ranking and more eyeballs coming to your site. But in order to do this, you have to have the numbers to show what’s working, what’s not working and where.

Welcome to the Marketing-Playbook

The Definitive Guide to B2B Marketing

Access to the in-depth details of this Marketing Strategy is members-only

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The content and advice is strictly B2B. 100% real-world. And especially geared for small businesses (10–100 employees).

There is absolutely no reason to learn B2B marketing on your own or to suffer the career-risk from trying new vendors or untested marketing strategies.

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“The Marketing Playbook is a must read for anyone who is involved in marketing or wants to build a business. It is a practical, no-nonsense set of extremely valuable marketing activities ranging from strategic to tactical. Most can be easily implemented, and yield immediate results.”

—Jordan Ayan
CEO & Founder, SubscriberMail
Author, Aha! 10 Ways to Free your Creative Spirit