B2B Marketing PPC AdWords Campaigns—
Buying Customer Traffic for Sales Reps
Reaching out to and engaging with Prospects and Suspects as you vector off huge traffic to your site where you can satisfy the needs of your web visitors by offering information, guidance, products and services for sale, assessments, videos and a whole raft of teasers and incentives to close this visitor quickly. For B2B marketers, it is a perfect way to do split testing of your USP, sales letter and ad copy.
Strategy
Google AdWords are paid listings (billboards) that show up on the right side of a search results page (note: Overture ads work much the same on Yahoo!). The goal: to get the right prospects to see your ads as often as possible at the best price per click, and for them to click on your ad and perform a desired and measurable action (like buying something or taking a free trial) on your site. For such a seemingly “simple” thing, how complicated could it be? Very.
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The Definitive Guide to B2B Marketing
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“This incredibly appealing ‘how-to’ book dissects marketing practices into easy-to-understand strategies that any business owner, marketing manager or entrepreneur should find valuable.”
—Ben McConnell
Co-author, Creating Customer Evangelists