Customer Parties & Events—
Celebrate Long-Term Relationships and Referrals
Developing long-term Customers by making them feel special. If your business growth depends in part (or in large part) on word-of-mouth referrals, delighting your Customers at all times will pay back tenfold on your investments.
Strategy
You know the Golden Rule: “Treat others the way you would like to be treated1.” Now here’s the Platinum Rule: “Treat others the way they want to be be treated2.” Why is this a big deal? Beacuse people rarely remember what you said, but they always remember how they were treated. Treating people (especially your Customers) special is key to long-term relationships…and perhaps, the survival of your busienss.
To put this Marketing Strategy into action, start with a Customer Appreciation Event. Every time you do something like this you can create company evangelists and memories that will last a lifetime.
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“The Marketing Playbook provides a well-thought-out, accessible cookbook of marketing ideas that can help marketers understand and implement promotion strategies with members of their sales team.”
—Dr. Ralph F. Wilson
Editor, Web Marketing Today